What company are you calling from? professional arts pharmacy Is this level of care a relic of a bygone era? No. Sinsky is on the leading edge of an innovation shaking up the practice of medicine: the patient-centered medical home (PCMH). Think of the idealized patience, caring and individualized attention that actor Robert Young showed his patients on TV's "Marcus Welby, M.D." Combine that with a modern approach where patients are supported by a team—including doctors, nurses, health coaches, pharmacists, social workers and others—interested in taking care of all their patients, not just those who arrive sick, and engage patients with 21st century information technology tools, such as email, text, Web 2.0 tools and electronic medical records. That's what a medical home is like – and private practices, hospitals, health plans, Medicare and states are embracing and financing them.
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